In the early 2000’s, Nissan was set to relaunch its fabled “Z” model. Chiat was tasked with creating the microsite to build buzz and provide enthusiasts with a few tasty media bits prior to the launch of the 350Z.
Link to archived site here.
+ Flash development
This entry was posted on Wednesday, October 31st, 2001 at 11:44. It is filed under TBWA\Chiat\Day, Work and tagged with AS2, Flash, Flash development, microsites, Nissan, TBWA\Chiat\Day. You can follow any responses to this entry through the RSS 2.0 feed.
A reusable AS3 codebase, used to create dynamic display ads for eBay. Packages up all of the service calls, load management, asset/font management, etc into a nice little package that’s fairly lightweight and super-easy to integrate into each project’s Flash creative. Drops development turnaround time for dynamic creative from a couple weeks to about […]
Take a dozen Playstation gamers, fly them to the Naval base in San Diego. Film them going through Navy SEAL training Hell Week. Make a site about the experience.
Hypothetical scenario: You’re about to take a one-way roadtrip from San Francisco to Omaha… Your girlfriend expresses concern… worried about you driving too much, worried about possible road conditions… Possible solution? My Roadtrip Dashboard!
Flash elements created for the showcase and menu navigation areas of the Breville USA website. My very last lines of code and bugs quashed for Avenue A | Razorfish involved integrating the Flash with their existing JSP-based eCommerce system. Link to archived site here. + Flash development + Platform integration
An immersive environment to introduce the user to the characters and experiences of the new Sony Playstation game Primal. Utilized cut-scene video for level transitions.
Corporate home for TBWA Worldwide. Flash configured itself via a configuration file, which was generated by a TBWA-made CMS admin area. Map/location section utilized Flash Remoting (AMFPHP flavor) to sort/filter through the huge number of TBWA offices before drawing to screen for the user.
Flash animation created for use as a sales loop video at Earthlink events. + Flash development
An internal cross-platform smartphone app for use by Phenomblue employees. Aggregated several internal services and provided a web-service-fed employee directory. Also implemented push notifications.
Created a mobile landing page/microsite ad for Honda Civic with a responsive layout. Allowed one codebase to be served to all handsets regardless of OS. Included use of embedded HTML5 video.
A Flash kiosk application created for deployment by Adidas at the 2007 Boston Marathon. When in place, allowed the user to enter their “reason” for running, take a photo (using the kiosk’s onboard camera), and receive a takeaway one-sheet containing (amongst other things) their photo, their reason, and a splash of Adidas branding.