In the early 2000’s, Nissan was set to relaunch its fabled “Z” model. Chiat was tasked with creating the microsite to build buzz and provide enthusiasts with a few tasty media bits prior to the launch of the 350Z.
Link to archived site here.
+ Flash development
This entry was posted on Wednesday, October 31st, 2001 at 11:44. It is filed under TBWA\Chiat\Day, Work and tagged with AS2, Flash, Flash development, microsites, Nissan, TBWA\Chiat\Day. You can follow any responses to this entry through the RSS 2.0 feed.
An immersive environment to introduce the user to the characters and experiences of the new Sony Playstation game Primal. Utilized cut-scene video for level transitions.
Combine Adobe AIR with Bluetooth with BlueCove (a lightweight server capable of relaying said Bluetooth data) and you get the, (maybe) cleverly-named “Hello There”. When running, it constantly scaned for Bluetooth devices in-range & made note of their device ID.
There is no excerpt because this is a protected post.
Pushdown rich media unit for Prestone. Involved video playback & a video selector allowing user to watch a second video once the first had completed.
An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.
Flash rich media expandable unit with animation & video playback functionality.
A dynamic display ad that took data from the eBay Motors API and displayed said data using the Yahoo Maps API. Geotargeting was used in ad trafficking, allowing the map to initialize at the user’s approximate location. + System architecture + public & private API integration + Flash development
Flash animation created for use as a sales loop video at Earthlink events. + Flash development
Take a dozen Playstation gamers, fly them to the Naval base in San Diego. Film them going through Navy SEAL training Hell Week. Make a site about the experience.
A microsite where visitors could record video of themselves (via their computer’s onboard camera) singing along with the AskDeals jingle track and share the resulting video. The home/landing page of the microsite played an seamless & endless loop of all submitted tracks.