Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
The game (a derivation of the classic “whack-a-mole”) was designed to (intentionally) get progressively faster. When it reached the final stage (which I lovingly called the “chaos round”), metalheads were popping/ducking at such speeds and in such numbers that it was entirely impossible to make it through the round without a failing score.
Link to archived creative here.
+ Flash development
This entry was posted on Wednesday, December 8th, 2004 at 16:54. It is filed under TBWA\Chiat\Day, Work and tagged with AS2, banners, Flash, game, Sony Playstation, TBWA\Chiat\Day. You can follow any responses to this entry through the RSS 2.0 feed.
Combine Adobe AIR with Bluetooth with BlueCove (a lightweight server capable of relaying said Bluetooth data) and you get the, (maybe) cleverly-named “Hello There”. When running, it constantly scaned for Bluetooth devices in-range & made note of their device ID.
An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.
A Flash kiosk application created for deployment by Adidas at the 2007 Boston Marathon. When in place, allowed the user to enter their “reason” for running, take a photo (using the kiosk’s onboard camera), and receive a takeaway one-sheet containing (amongst other things) their photo, their reason, and a splash of Adidas branding.
Created a concise mobile site for Methodist Health System using the Javascript mobile framework jQTouch. Having looked at the analytics for the client’s site, I determined that the current mobile […]
Nike’s rich media ad for the 2009 holiday season.
A website created to promote the relaunch of the Indian motorcycle brand. Link to archived site here. + Flash development
Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server.
In the early 2000’s, Nissan was set to relaunch its fabled “Z” model. Chiat was tasked with creating the microsite to build buzz and provide enthusiasts with a few tasty […]
Flash animation created for use as a sales loop video at Earthlink events. + Flash development
An immersive environment to introduce the user to the characters and experiences of the new Sony Playstation game Primal. Utilized cut-scene video for level transitions.