Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
The game (a derivation of the classic “whack-a-mole”) was designed to (intentionally) get progressively faster. When it reached the final stage (which I lovingly called the “chaos round”), metalheads were popping/ducking at such speeds and in such numbers that it was entirely impossible to make it through the round without a failing score.
Link to archived creative here.
+ Flash development
This entry was posted on Wednesday, December 8th, 2004 at 16:54. It is filed under TBWA\Chiat\Day, Work and tagged with AS2, banners, Flash, game, Sony Playstation, TBWA\Chiat\Day. You can follow any responses to this entry through the RSS 2.0 feed.
The successor to 58hours. Where 58hours was devoted solely to Radiohead (and coded according to the single-band premise), randomhours is able to handle data for countless bands. I basically took everything that I’d learned about data-organization
It looks a little chintzy, but YOU try fitting a physics engine, sound AND good graphics into a non-rich media ad. Final ad size fit nicely under the 40k limit… coming in at a svelte 37k
Created a mobile landing page/microsite ad for Honda Civic with a responsive layout. Allowed one codebase to be served to all handsets regardless of OS. Included use of embedded HTML5 video.
Microsite created for Lexar SD card products. Utilized Flash’s 3D capabilities and runtime asset loading. Link to archived site here. + Flash development + System architecture
Corporate home for TBWA Worldwide. Flash configured itself via a configuration file, which was generated by a TBWA-made CMS admin area. Map/location section utilized Flash Remoting (AMFPHP flavor) to sort/filter through the huge number of TBWA offices before drawing to screen for the user.
A microsite where visitors could record video of themselves (via their computer’s onboard camera) singing along with the AskDeals jingle track and share the resulting video. The home/landing page of the microsite played an seamless & endless loop of all submitted tracks.
Pushdown rich media unit for Prestone. Involved video playback & a video selector allowing user to watch a second video once the first had completed.
A dynamic display ad that took data from the eBay Motors API and displayed said data using the Yahoo Maps API. Geotargeting was used in ad trafficking, allowing the map to initialize at the user’s approximate location. + System architecture + public & private API integration + Flash development
Created a WordPress-powered site for a design group in LA. It’s that’s navigable via either desktop & iPad. http://canyondesigngroup.com
Pronounced like “chimera”, and modeled after said word… Kimera GPS (“glyph pack system”) is the codename for a process I created wherein “font-packs” are compiled on-demand by the server and fed to dynamic display ads in the wild.