Pronounced like “chimera”, and modeled after said word… Kimera GPS (“glyph pack system”) is the codename for a process I created wherein “font-packs” are compiled on-demand by the server and fed to dynamic display ads in the wild.
Pronounced like “chimera”, and modeled after said word… Kimera GPS (“glyph pack system”) is the codename for a process I created wherein “font-packs” are compiled on-demand by the server and fed to dynamic display ads in the wild.
Whilst creating dynamic display ads (using Oxford) for eBay, projects would arise where we would need to develop creative for the eBay Partner Network. This meant that the ads would be showing headlines and other text in languages other than english. Each time one of these projects rolled down, we would get a list of the countries/languages which we would be developing ads for, and invariably, one of those languages would be Chinese. Luckily, Chinese was always amongst the languages REMOVED from the list before entering development, but the specter of having to create ads capable of displaying asian charactersets always hung over my head.
Kimera is a process wherein, when an ad loads in the wild, after receiving its configuration information (containing its desired text to display) the ad then contacts the Kimera-enabled server, tells it what text it intends to display, the server (which possesses the full characterset) then generates a swf which contains the embedded font outlines for ONLY the glyphs that are to be displayed in the ad.
For ads using the Latin-I characterset, this results in font-outline bytesize dropping to ~2k (from the aforementioned 10k) The bytesize savings when dealing with other charactersets are even larger. Above all, it actually makes the idea of creating dynamic display ads for asian languages not just possible but executable with near-english bytesize results.
+ Flash development
+ PHP development
+ system architecture
This entry was posted on Wednesday, July 9th, 2008 at 08:49. It is filed under Spare Time, Work and tagged with AS2, AS3, banners, dynamic display advertising, Flash, fonts, HaXe, php, SWFMill. You can follow any responses to this entry through the RSS 2.0 feed.
Nike’s rich media ad for the 2009 holiday season.
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Javascript framework for creating scroll-based, programatic tweens. More information to follow, once it’s formally released.
Using the Microsoft Kinect for sensor input, Adobe AIR for display, and a number of open-source drivers/frameworks for everything in-between, Daydreamer was a digital installation project that allowed the user to create music and visuals through moving their bodies. Along with the previously mentioned tools, I also utilized NITE & OpenNI (for Kinect data parsing), […]
Provided Full Stack Development services for Republic Project. Day-to-day technologies used were Flash, HTML5, Javascript, and PHP/MySQL. Republic Project was a startup that was later bought by DG | Mediamind, which later spun off it’s digital ad business under the name Sizmek. At Sizmek, Republic Project’s product was relabeled “Sizmek Social” I continued to support […]
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Flash rich media expandable unit with animation & video playback functionality.
A Flash kiosk application created for deployment by Adidas at the 2007 Boston Marathon. When in place, allowed the user to enter their “reason” for running, take a photo (using the kiosk’s onboard camera), and receive a takeaway one-sheet containing (amongst other things) their photo, their reason, and a splash of Adidas branding.
Affiliatør didn’t get much further than one day of development. This proof-of-concept was born when I had account people telling me about how affiliates were creating their own perverted versions of current eBay ads. I thought to myself “What if eBay affiliates could just download an app that would let them create their own ads with their own copy… but using our design template?
A dynamic display ad that took data from the eBay Motors API and displayed said data using the Yahoo Maps API. Geotargeting was used in ad trafficking, allowing the map to initialize at the user’s approximate location. + System architecture + public & private API integration + Flash development