Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
The game (a derivation of the classic “whack-a-mole”) was designed to (intentionally) get progressively faster. When it reached the final stage (which I lovingly called the “chaos round”), metalheads were popping/ducking at such speeds and in such numbers that it was entirely impossible to make it through the round without a failing score.
Link to archived creative here.
+ Flash development
This entry was posted on Wednesday, December 8th, 2004 at 16:54. It is filed under TBWA\Chiat\Day, Work and tagged with AS2, banners, Flash, game, Sony Playstation, TBWA\Chiat\Day. You can follow any responses to this entry through the RSS 2.0 feed.
Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server.
Microsite created for Lexar SD card products. Utilized Flash’s 3D capabilities and runtime asset loading. Link to archived site here. + Flash development + System architecture
Corporate home for TBWA Worldwide. Flash configured itself via a configuration file, which was generated by a TBWA-made CMS admin area. Map/location section utilized Flash Remoting (AMFPHP flavor) to sort/filter through the huge number of TBWA offices before drawing to screen for the user.
An immersive environment to introduce the user to the characters and experiences of the new Sony Playstation game Primal. Utilized cut-scene video for level transitions.
An internal cross-platform smartphone app for use by Phenomblue employees. Aggregated several internal services and provided a web-service-fed employee directory. Also implemented push notifications.
It looks a little chintzy, but YOU try fitting a physics engine, sound AND good graphics into a non-rich media ad. Final ad size fit nicely under the 40k limit… coming in at a svelte 37k
Pushdown rich media unit for Prestone. Involved video playback & a video selector allowing user to watch a second video once the first had completed.
Created a mobile landing page/microsite ad for Honda Civic with a responsive layout. Allowed one codebase to be served to all handsets regardless of OS. Included use of embedded HTML5 […]
A website created to promote the relaunch of the Indian motorcycle brand. Link to archived site here. + Flash development
A Flash kiosk application created for deployment by Adidas at the 2007 Boston Marathon. When in place, allowed the user to enter their “reason” for running, take a photo (using the kiosk’s onboard camera), and receive a takeaway one-sheet containing (amongst other things) their photo, their reason, and a splash of Adidas branding.