This entry was posted on Thursday, November 3rd, 2005 at 09:01. It is filed under TBWA\Chiat\Day, Work and tagged with AS2, Flash, Harman Kardon, TBWA\Chiat\Day, Team Management, video. You can follow any responses to this entry through the RSS 2.0 feed.
Take a dozen Playstation gamers, fly them to the Naval base in San Diego. Film them going through Navy SEAL training Hell Week. Make a site about the experience.
Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server.
Combine Adobe AIR with Bluetooth with BlueCove (a lightweight server capable of relaying said Bluetooth data) and you get the, (maybe) cleverly-named “Hello There”. When running, it constantly scaned for Bluetooth devices in-range & made note of their device ID.
A Flash kiosk application created for deployment by Adidas at the 2007 Boston Marathon. When in place, allowed the user to enter their “reason” for running, take a photo (using the kiosk’s onboard camera), and receive a takeaway one-sheet containing (amongst other things) their photo, their reason, and a splash of Adidas branding.
Constructed over two days at Adobe Flash Camp 2008. Avenue Fighter is a political-themed Twitter-controlled street fight done up in classic 8-bit Nintendo “Street Fighter” style.
An immersive environment to introduce the user to the characters and experiences of the new Sony Playstation game Primal. Utilized cut-scene video for level transitions.
Using the Microsoft Kinect for sensor input, Adobe AIR for display, and a number of open-source drivers/frameworks for everything in-between, Daydreamer was a digital installation project that allowed the user […]
It looks a little chintzy, but YOU try fitting a physics engine, sound AND good graphics into a non-rich media ad. Final ad size fit nicely under the 40k limit… coming in at a svelte 37k
Affiliatør didn’t get much further than one day of development. This proof-of-concept was born when I had account people telling me about how affiliates were creating their own perverted versions of current eBay ads. I thought to myself “What if eBay affiliates could just download an app that would let them create their own ads with their own copy… but using our design template?
Pushdown HTML5 unit for Blue Diamond Almonds & NBC.