In the early 2000’s, Nissan was set to relaunch its fabled “Z” model. Chiat was tasked with creating the microsite to build buzz and provide enthusiasts with a few tasty media bits prior to the launch of the 350Z.
Link to archived site here.
+ Flash development
This entry was posted on Wednesday, October 31st, 2001 at 11:44. It is filed under TBWA\Chiat\Day, Work and tagged with AS2, Flash, Flash development, microsites, Nissan, TBWA\Chiat\Day. You can follow any responses to this entry through the RSS 2.0 feed.
A website created to promote the relaunch of the Indian motorcycle brand. Link to archived site here. + Flash development
Flash rich media expandable unit with animation & video playback functionality.
It looks a little chintzy, but YOU try fitting a physics engine, sound AND good graphics into a non-rich media ad. Final ad size fit nicely under the 40k limit… coming in at a svelte 37k
An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.
An internal cross-platform smartphone app for use by Phenomblue employees. Aggregated several internal services and provided a web-service-fed employee directory. Also implemented push notifications.
Affiliatør didn’t get much further than one day of development. This proof-of-concept was born when I had account people telling me about how affiliates were creating their own perverted versions of current eBay ads. I thought to myself “What if eBay affiliates could just download an app that would let them create their own ads with their own copy… but using our design template?
Constructed over two days at Adobe Flash Camp 2008. Avenue Fighter is a political-themed Twitter-controlled street fight done up in classic 8-bit Nintendo “Street Fighter” style.
Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server.
Flash animation created for use as a sales loop video at Earthlink events. + Flash development
Initially thought up as a project where I could use a ColdFusion beta (I’d never even touched CFML), once the ColdFusion beta expired, it then became a project for me to learn PHP and mySQL… I then later went on to make a (throwaway) port of the site in order to learn .NET.