A dynamic display ad that took data from the eBay Motors API and displayed said data using the Yahoo Maps API. Geotargeting was used in ad trafficking, allowing the map to initialize at the user’s approximate location.
+ System architecture
+ public & private API integration
+ Flash development
This entry was posted on Saturday, December 8th, 2007 at 18:32. It is filed under Agency.com, Portfolio, Work and tagged with Agency.com, AS2, awards, banners, dynamic display advertising, eBay, eBay Motors, Flash, rich media, Yahoo Maps. You can follow any responses to this entry through the RSS 2.0 feed.
Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server.
Created a WordPress-powered site for a design group in LA. It’s that’s navigable via either desktop & iPad. http://canyondesigngroup.com
Combine Adobe AIR with Bluetooth with BlueCove (a lightweight server capable of relaying said Bluetooth data) and you get the, (maybe) cleverly-named “Hello There”. When running, it constantly scaned for Bluetooth devices in-range & made note of their device ID.
A Flash kiosk application created for deployment by Adidas at the 2007 Boston Marathon. When in place, allowed the user to enter their “reason” for running, take a photo (using the kiosk’s onboard camera), and receive a takeaway one-sheet containing (amongst other things) their photo, their reason, and a splash of Adidas branding.
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Javascript framework for creating scroll-based, programatic tweens. More information to follow, once it’s formally released.
An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.
Corporate home for TBWA Worldwide. Flash configured itself via a configuration file, which was generated by a TBWA-made CMS admin area. Map/location section utilized Flash Remoting (AMFPHP flavor) to sort/filter through the huge number of TBWA offices before drawing to screen for the user.
Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
A microsite where visitors could record video of themselves (via their computer’s onboard camera) singing along with the AskDeals jingle track and share the resulting video. The home/landing page of the microsite played an seamless & endless loop of all submitted tracks.