Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server.
Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server. Worked with dynamic ad trafficker Tumri when it came to ad deployment.
The ads shown below are demo units, and aren’t hooked up to any live data.
2008 Back To School campaign
+ Flash development
+ Dynamic adserver integration
2010 World Cup campaign (prototype)
Flash development
This entry was posted on Monday, December 8th, 2008 at 17:39. It is filed under Agency.com, Work and tagged with Agency.com, AS2, AS3, banners, dynamic display advertising, Flash, Nike, Scene7. You can follow any responses to this entry through the RSS 2.0 feed.
Combine Adobe AIR with Bluetooth with BlueCove (a lightweight server capable of relaying said Bluetooth data) and you get the, (maybe) cleverly-named “Hello There”. When running, it constantly scaned for Bluetooth devices in-range & made note of their device ID.
Javascript framework for creating scroll-based, programatic tweens. More information to follow, once it’s formally released.
A dynamic display ad that took data from the eBay Motors API and displayed said data using the Yahoo Maps API. Geotargeting was used in ad trafficking, allowing the map […]
Pushdown rich media unit for Prestone. Involved video playback & a video selector allowing user to watch a second video once the first had completed.
In the early 2000’s, Nissan was set to relaunch its fabled “Z” model. Chiat was tasked with creating the microsite to build buzz and provide enthusiasts with a few tasty […]
A microsite where visitors could record video of themselves (via their computer’s onboard camera) singing along with the AskDeals jingle track and share the resulting video. The home/landing page of the microsite played an seamless & endless loop of all submitted tracks.
An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.
Constructed over two days at Adobe Flash Camp 2008. Avenue Fighter is a political-themed Twitter-controlled street fight done up in classic 8-bit Nintendo “Street Fighter” style.
Created a mobile landing page/microsite ad for Honda Civic with a responsive layout. Allowed one codebase to be served to all handsets regardless of OS. Included use of embedded HTML5 […]
Take a dozen Playstation gamers, fly them to the Naval base in San Diego. Film them going through Navy SEAL training Hell Week. Make a site about the experience.