Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server.
Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server. Worked with dynamic ad trafficker Tumri when it came to ad deployment.
The ads shown below are demo units, and aren’t hooked up to any live data.
2008 Back To School campaign
+ Flash development
+ Dynamic adserver integration
2010 World Cup campaign (prototype)
Flash development
This entry was posted on Monday, December 8th, 2008 at 17:39. It is filed under Agency.com, Work and tagged with Agency.com, AS2, AS3, banners, dynamic display advertising, Flash, Nike, Scene7. You can follow any responses to this entry through the RSS 2.0 feed.
Affiliatør didn’t get much further than one day of development. This proof-of-concept was born when I had account people telling me about how affiliates were creating their own perverted versions of current eBay ads. I thought to myself “What if eBay affiliates could just download an app that would let them create their own ads with their own copy… but using our design template?
A website for Sony’s upscale boutique brand of home electronics.
An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.
Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
Nike’s rich media ad for the 2009 holiday season.
Using the Microsoft Kinect for sensor input, Adobe AIR for display, and a number of open-source drivers/frameworks for everything in-between, Daydreamer was a digital installation project that allowed the user […]
Combine Adobe AIR with Bluetooth with BlueCove (a lightweight server capable of relaying said Bluetooth data) and you get the, (maybe) cleverly-named “Hello There”. When running, it constantly scaned for Bluetooth devices in-range & made note of their device ID.
A microsite where visitors could record video of themselves (via their computer’s onboard camera) singing along with the AskDeals jingle track and share the resulting video. The home/landing page of the microsite played an seamless & endless loop of all submitted tracks.
Take a dozen Playstation gamers, fly them to the Naval base in San Diego. Film them going through Navy SEAL training Hell Week. Make a site about the experience.
A reusable AS3 codebase, used to create dynamic display ads for eBay. Packages up all of the service calls, load management, asset/font management, etc into a nice little package that’s […]