In the early 2000’s, Nissan was set to relaunch its fabled “Z” model. Chiat was tasked with creating the microsite to build buzz and provide enthusiasts with a few tasty media bits prior to the launch of the 350Z.
Link to archived site here.
+ Flash development
This entry was posted on Wednesday, October 31st, 2001 at 11:44. It is filed under TBWA\Chiat\Day, Work and tagged with AS2, Flash, Flash development, microsites, Nissan, TBWA\Chiat\Day. You can follow any responses to this entry through the RSS 2.0 feed.
Microsite created for Lexar SD card products. Utilized Flash’s 3D capabilities and runtime asset loading. Link to archived site here. + Flash development + System architecture
An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.
A website created to promote the relaunch of the Indian motorcycle brand. Link to archived site here. + Flash development
Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
Hypothetical scenario: You’re about to take a one-way roadtrip from San Francisco to Omaha… Your girlfriend expresses concern… worried about you driving too much, worried about possible road conditions… Possible solution? My Roadtrip Dashboard!
Combine Adobe AIR with Bluetooth with BlueCove (a lightweight server capable of relaying said Bluetooth data) and you get the, (maybe) cleverly-named “Hello There”. When running, it constantly scaned for Bluetooth devices in-range & made note of their device ID.
Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server.
Pronounced like “chimera”, and modeled after said word… Kimera GPS (“glyph pack system”) is the codename for a process I created wherein “font-packs” are compiled on-demand by the server and fed to dynamic display ads in the wild.
Realtime dashboard for Morrissey Engineering which reflects current status of solar panels & external conditions. Data is retrieved from proprietary solar panel API & cached via PHP & mySQL… and […]
A website for Sony’s upscale boutique brand of home electronics.