In the early 2000’s, Nissan was set to relaunch its fabled “Z” model. Chiat was tasked with creating the microsite to build buzz and provide enthusiasts with a few tasty media bits prior to the launch of the 350Z.
Link to archived site here.
+ Flash development
This entry was posted on Wednesday, October 31st, 2001 at 11:44. It is filed under TBWA\Chiat\Day, Work and tagged with AS2, Flash, Flash development, microsites, Nissan, TBWA\Chiat\Day. You can follow any responses to this entry through the RSS 2.0 feed.
An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.
It looks a little chintzy, but YOU try fitting a physics engine, sound AND good graphics into a non-rich media ad. Final ad size fit nicely under the 40k limit… coming in at a svelte 37k
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A website created to promote the relaunch of the Indian motorcycle brand. Link to archived site here. + Flash development
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