Nike – “Baby, It’s Cold Outside” – Brian Kiel

Nike – “Baby, It’s Cold Outside”

An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.

An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.

I was the Flash development lead on this project, developing prototypes, and selecting/managing the freelance Flash development team.

The ad was later featured on the Nike.com homepage, and modified for in-store playback.

Selected for 2008 Cannes Cyber Lion short-list.

Link to archived creative.
+ Flash development
+ Flash dev team management

This entry was posted on Monday, December 8th, 2008 at 16:52. It is filed under Agency.com, Portfolio, Showcase, Work and tagged with Agency.com, AS3, awards, Cannes, Flash, Nike, rich media, Team Management, video. You can follow any responses to this entry through the RSS 2.0 feed.

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