Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server.
Dynamic display advertising campaign created for (the online) Nike Store. Applied concepts of polymorphism and runtime compositing to create a lightweight shell which pulled in the proper visual and text assets depending on the configuration received from the server. Worked with dynamic ad trafficker Tumri when it came to ad deployment.



The ads shown below are demo units, and aren’t hooked up to any live data.
2008 Back To School campaign
+ Flash development
+ Dynamic adserver integration
2010 World Cup campaign (prototype)
Flash development
This entry was posted on Monday, December 8th, 2008 at 17:39. It is filed under Agency.com, Work and tagged with Agency.com, AS2, AS3, banners, dynamic display advertising, Flash, Nike, Scene7. You can follow any responses to this entry through the RSS 2.0 feed.
I have a new source of time-suckage, and its name is the Kinect. Back in December, someone hacked Microsoft’s Kinect.. allowing computers to interface and receive raw data from the […]
Rich media with an in-ad game promoting the new Jak II Sony Playstation game.
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Flash rich media expandable unit with animation & video playback functionality.
It looks a little chintzy, but YOU try fitting a physics engine, sound AND good graphics into a non-rich media ad. Final ad size fit nicely under the 40k limit… coming in at a svelte 37k
Created a mobile landing page/microsite ad for Honda Civic with a responsive layout. Allowed one codebase to be served to all handsets regardless of OS. Included use of embedded HTML5 […]
Combine Adobe AIR with Bluetooth with BlueCove (a lightweight server capable of relaying said Bluetooth data) and you get the, (maybe) cleverly-named “Hello There”. When running, it constantly scaned for Bluetooth devices in-range & made note of their device ID.
Nike’s rich media ad for the 2009 holiday season.
An interactive video rich-media ad which follows a woman on her morning run. As she moves through the seasons, her wardrobe changes and a selection menu is displayed behind her. At any given moment, the user can select from the product menu, see details about that particular product, and (if they wish) go directly to that product’s page on the Nike Store site.
An internal cross-platform smartphone app for use by Phenomblue employees. Aggregated several internal services and provided a web-service-fed employee directory. Also implemented push notifications.